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Audience Snapshot

#1

Destination for Opinion Leaders for 14 years 1

SOURCE:
2018 U.S. Opinion Leaders, Erdos & Morgan. Rank versus 358 measured print, broadcast & cable programs, and digital media.

150M

The New York Times digital reaches 150M online users globally2

SOURCE:
NYT Internal 2019


60%

Over half of The New York Times U.S. audience is made up of Gen Z and Millennial readers3

SOURCE:
GfK MRI Spring 2019, US only, Generations: Millennials (b.1977-1996) or Gen Z (b.1997-2010), NET: New York Times (Sunday) or New York Times (Daily) or sites visited/apps used past 30 days: NYTimes.com


$1 trillion

The New York Times digital affluent visitors wield over $1 trillion in total buying power 4

SOURCE:
Ipsos Affluent Survey USA Fall 2019 Adults 18 or older, HHI $125,000+. Total Digital Brand Footprint (past 30 days). Expenditures weighted to household.

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